About Agritourism South Africa

Donate NOW Be part of the team

The Association of Agritourism South Africa is a Nonprofit Organization, Registration number 175-957 NPO, that works with farmers throughout Africa to develop Agritourism initiatives that offer travellers authentic farm experience

Donate to this NPO that is redefining Agritourism in South Africa so Rural communities benefit.
Each day new information about Agritourism actitivies is posted on our Faceook site - Agritourism South Africa.

Please email confirmation of EFT to our Accounts Department at This email address is being protected from spambots. You need JavaScript enabled to view it.

Bank: Standard Bank
Account Name: Agritourism Africa (Pty) Ltd
Account Number: 270 250 107
Account Type: Business Current Account
Branch: Business Online
Branch Code: 250 655

Food security

100% of your donations fund farmers, farmers communities and agricultural workers


 List of benefits for farmers to join Agritourism South Africa NPO 175-957

•  to champion the development of the Agritourism sector in South Africa with tourism and agricultural role-players, including government departments 
• to market under one strong brand all Agritourism members
• to assist all Agritourism members with placing their news on social media sites
• to provide a website listing (AASA is not a booking site)
• to educate to interest groups and write articles on Agritourism
• to consult, thereby unlocking the potential of Agritourism initiatives
• to represent Agritourism South African members at shows
• to communicate regularly with journalists about Agritourism South Africa members
• to write educational monthly newsletters with tourism news/opportunities
• to assist emerging and small farmers to become involved in Agritourism
September - Agritourism South Africa MONTH - ENTER the 'Spot the Logo' competition!!

Our Agritourism South Africa members are also being spoilt during September with an exclusive competition for them! All ASA members are invited to send us pictures in which the Agritourism Logo is used in the most innovative / interesting way! The winner stands a chance to win a fabulous prize of housekeeping training for their staff to the value of R4 500 (that will add outstanding value to their agritourism business), sponsored by Get Graded.

From today until the end of September we would like to invite all our Agritourism Members (if you would like to become a member this is your chance - go to SEPTEMBER Special) to send us their pictures in which the Agritourism Logo is used in the most innovative / interesting way. We are really looking forward to see our member's being creative.

Come on, take part by sending us your pictures to This email address is being protected from spambots. You need JavaScript enabled to view it.. Who knows, maybe you are the winners who will win the fabulous price of housekeeping training worth R4 500-00.

Agritourism South Africa is an NPO which promotes sustainable Agritourism development in South Africa by creating an environment in which farmers and farming communities can implement Agritourism initiatives with the assistance of the Association.


COMPETITION RULES

At the end of September 2018 a winner will be selected by a panel of judges. The winner will receive housekeeping training for up to 4 housekeepers for the value of R4 500-00, sponsored by Get Graded..

The following competition rules apply:

  • This is a legitimate prize (promotional competition) as defined by the Consumer Protection Act 68 of 2008 and elsewhere, and is not connected to any government or official lottery.
  • Only amateur photographers (in other words people who do not make a living from taking photos) can enter.
  • Only pictures containing the official Agritourism logo will be considered for the competition (as per competition instructions).
  • By entering the competition you agree to have your full name displayed on all our marketing channels as part of the winner announcement.
  • Only participants who are a paid up member of Agritourism South Africa are eligible to take part.
  • Entrants must be over 18 years of age and a resident of the Republic of South Africa.
  • Participants may enter a maximum of three photos per edition. If more than three photos are entered, the first three photos received will be considered for the competition.
  • Photographers must provide a caption for the photo as well as their postal address and telephone numbers.
  • People on the photos must be identified (provide names and surnames).
  • Only emailed entries will be accepted. The photos must not be bigger than 2 Mb each, in JPG-format and not smaller than 15cm x 20cm.
  • The result of the competition will be decided by a panel of judges who are impartial.
  • Competition closes at midnight on 30 September 2018.
  • The prize includes professional housekeeping training for up to 4 housekeepers valued at R4 500-00. Get Graded will give the training at the winners premises. (travel and accommodation for Get Graded is excluded)
  • Winner will be announced on Friday, 5 October 2018.
  • If the prize winner does not respond to us within 7 days of the announcement, a replacement winner will be chosen by the judges.
  • Incomplete submission of details will render the entry null and void.
  • The prize is not transferable.
  • The prize must be redeemed within 6 months from competition closure (thus before April 30th 2019).
  • The judges decision is final and no correspondence will be entered into.

To enter this competition, send your photos toThis email address is being protected from spambots. You need JavaScript enabled to view it.


Definitions of emerging farmers; subsistence farmers and commercial farmers:

“In subsistence agriculture, small-scale farming is primarily grown for consumption by the farmer and their family. Sometimes if there is a surplus of food it might be sold, but that is not common. In commercial agriculture, the primary objective is to make a profit.”

www.opengeography.org

"The emerging farmer sector is made up of new farmers created by government land reform programs or existing smallholder subsistence farmers who are attempting to make a transition to commercially based agriculture.” www.aciar.gov.au

What are the biggest obstacles emerging farmers face in becoming commercial farmers?

Lack of skill, lack of technical knowhow, lack of finances, lack of access to markets, lack of risk management and difficulty in gaining access to more land to grow. 

Agritourism South Africa NPO 175-957 supports emerging farmers by providing skills and training in Agritourism.
The Agritourism environment needs to be cultivated through liaison and cooperation with key stakeholders within the business environment, tourism bodies and government.

Agritourism Africa (Pty) Ltd is a company that markets commercial farmers throughout Africa to national and international tourists.  AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities.  AA supports these successes and acts as the link between farmer members and visitors (local and foreign).  

AA is not a booking website, its core focus is farmers and farming.  We help commercial farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing activities.  Agritourism helps prevent rural out-migration by providing an opportunity for commercial farmers to improve the quality of life for their farm workers.
AA operates throughout Africa and liaises with tourism and agricultural government departments to ensure there is sufficient support for Agritourism initiatives.  

We are proud of what we have achieved!

Agritourism South Africa is the only Agritourism Information Hub in South Africa. The trademark and NPO has been registered. and we make sure that all knows we are there for our farmers. We are not a booking site, and only assist our members with promoting their Agritourism businesses.

We are a non-political NPO that loves all South Africa Farmers, and our main goal is to speak for our farmers and agricultural workers.


We are proud of our achievements, and the list has grown over the last two years. The complete list of achievements are visible below:

Building the Brand - which includes a logo, website, strong and reconized social media footprint, written material for various publications

  • We have a recognizable Agritourism South Africa logo
  • We have a well known website, www.agritoursmsouthafrica.com, website with informative information
  • We have a large viewer base on all our Agritourism South Africa Social Media channels - which include Facebook, Twitter, YouTube, Instagram and LinkedIn
  • Monthly (Mailchimp) Newsletters on various topics go out, and regular communication via WINSMS

Attending and standing up for our farmers at significant meetings, including Government and Agricultural Bodies

  • ASA are receive recognition and inclusion in meetings and conferences held by the Department of Agriculture - both local and national (on Ministerial Level)
  • We also receive recognition and inclusion in meetings and conferences/workshps held by Agricultural stakeholders like AGBIZ, NAMC and AgriSA.
  • We are part of the Minister of Agriculture's advisory group on Food Security
  • We have regular meetings with South African Tourism and SATSA to enhance Agritourism in South Africa
  • We have regular meetings with WWF, EWT and Convers
  • We addressed the Agri Oos-Kaap Board
  • We have regular meetings with Signa (Agritourism Skills training)
  • We attend various meetings with Trail Runners
  • We attend regular meetings with Agri Wes-Kaap
  • Various meetings with Santam & Senwes

Attending various Exhibitions across South Africa

  • We attended NAMPO
  • Vrystaat Landbou
  • Landbou Weekblad Conference

Agritourism and Member Awareness through Media and Radio - we are members of IFAJ / British Guild of Agricultural Writers / SA Agricultural Writers Association

  • We are accredited by all three Agricultural Writers Associations
  • Writing articles for several media publications (18)
  • Liaison with media regarding articles on Agritourim
  • Radio interviews on RSG "Kom ons Praat"; RSG Landbou and Channel Africa
  • Radio interview on RSG Gesels, Pretoria FM
  • Grootplaas
  • Rapport
  • eNCA
  • Radio interviews on Elgin Radio
  • Articles published in Plaastoe, Harvest Magazine, Farmers Weekly
  • Verander Dinge

We are members of various organization that provide huge benefits to farmers

We have various marketing material available

  • Agritourism T-shirts are available for to purchase
  • Branding of our cars with car stickers
  • Car sticker disks
  • Business Cards
  • Various exhibition material and banners
  • Various video productions used as marketing material

We ensure visibility at various Conferences and give feedback to our members

  • Agri SA Annual Conference
  • Department of Tourism
  • Department of Education
  • Department of Agriculture
  • Agri SA Corporate Members Conference
  • West Coast Tourism Workshop
  • International Federation of Agricultural Journalists Conference
  • Farmers Weekly Annual Conference
  • AGBIZ Annual Conference
  • WRSA Annual Conference
  • Tourism Transformation Summit
  • Department of Economic Affairs, Tourism and Agriculture (WC)
  • National Science and Technology Forum
  • Botriver farmers and tourism Association
  • Kaap Agri
  • Agri Oos-Kaap
  • Conservation at Work
  • SA National Farmer Awards by th
  • National Tourism Transformation Workshop
  • Weskus Tourism Transformation Workshop
  • Landbou Weekblad Annual Conference
  • Free State Conference Agri SA
  • SATSA Annual Conference

We provide Assistance to Emerging Farmers

  • We have a list of Emerging famers who have received assitance
  • Participation in initial meetings of the Berg River Camino
  • Co-operatives - Thando Grootboom
  • Organised SRCC Transformation tour for Canadian IFAJ tourist
  • Working with Buhle Academy

We send out Monthly Educational Newsletters and WINSMS

Agritourism South Africa is a non-political NPO that loves our farmers. Our true purpose is to help and assist all South African farmers to have the life they deserve. We must all remember that Farmers feed the Nation!

1. Detailed description of goods and/or services
Association of Agritourism South Africa is a Nonprofit organization in the Tourism and agriculture industry.
2. Export restriction (Optional)
The offering on this website is available to South African clients only.
3. Customer Privacy policy
Association of Agritourism South Africa shall take all reasonable steps to protect the personal information of users. For the purpose of this clause, "personal informtion"
shall be defined as detailed in the Promotion of Access to Information Act 2 of 2000 (PAIA). The PAIA may be downloaded from:
http://www.polity.org.za/attachment.php?aa_id=3569.
4. Return and Refunds policy
Should monies be paid into the incorrect account, the Association of Agritourism South Africa NPO 175-957 will refund the client in full within 30 days.
5. Payment options accepted
Payment may be made via Visa, MasterCard, Diners or American Express Cards or by bank transfer into the Association of Agritourism South Africa bank account, the details of which will be provided on request.
6. Card acquiring and security
Card transactions will be acquired for Association of Agritourism South Africa via PayGate (Pty) Ltd who are the approved payment gateway for all South African Acquiring Banks. PayGate uses the strictest form of encryption, namely Secure Socket Layer 3 (SSL3) and no Card details are stored on the website. Users may go to www.paygate.co.za to view their security certificate and security policy.
7. Customer details separate from card details
Customer details will be stored by Association of Agritourism South Africa separately from card details which are entered by the client on PayGate’s secure site. For more
detail on PayGate refer to www.paygate.co.za.
8. Merchant Outlet country and transaction currency
The merchant outlet country at the time of presenting payment options to the cardholder is South Africa. Transaction currency is South African Rand (ZAR).
9. Country of domicile
This website is governed by the laws of South Africa and Association of Agritourism South Africa chooses as its domicilium citandi et executandi for all purposes under this
agreement, whether in respect of court process, notice, or other documents or communication of whatsoever nature.
10. Variation
Association of Agritourism South Africa may, in its sole discretion, change this agreement or any part thereof at any time without notice.
11. Company information
This website is run by Association of Agritourism South Africa (NPO 175-957) based in South Africa trading as
Association of Agritourism South Africa Jacqui Taylor and Johan Hattingh. (Directors).
12. Association of Agritourism South Africa contact details
13 Bach Street, Paradyskloof, Stellenbosch
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Telephone: 072 3563212

September - Agritourism South Africa MONTH - ENTER the 'Farm Nostalgia' photo competition!!

What makes you nostalgic? What makes you think back and miss the farm? An old rusted planter standing under a tree? The fat sheep on a dry land? A small child feeding a orphan lamb? Or maybe the old stone wall of a kraal or a farm gate? Or what about your favourite farm meal and the people who create them.
Your image could capture life on the farm, food, landscapes. landmarks and beyond!! ENTER NOW and win one year's listing on the Agritourism South Africa website.

From today until the end of September we would like to invite all farm loving people to send us their best and most Nostalgic photo of their favorite farm scene. We are really looking forward to see our readers' interpretation of this theme - "Farm Nostalgia"

Come on, subscribe by sending us your photo to This email address is being protected from spambots. You need JavaScript enabled to view it.. Who knows, maybe you are the winners who will win the fantastic prize of 3 nights self-catering accommodation sponsored by one of our members, Platbakkies Farm Retreat. The prize also includes a free half-day farm tour!

Agritourism South Africa is an NPO which promotes sustainable Agritourism development in South Africa by creating an environment in which farmers and farming communities can implement Agritourism initiatives with the assistance of the Association.


COMPETITION RULES

At the end of September 2018 a winner will be selected by a panel of judges. The winner will receive one-years free listing on the www.agritourismsouthafrica.com website, with free marketing and social media awareness of his agritourism business.

The following competition rules apply:

  • This is a legitimate prize (promotional competition) as defined by the Consumer Protection Act 68 of 2008 and elsewhere, and is not connected to any government or official lottery.
  • Only amateur photographers (in other words people who do not make a living from taking photos) can enter.
  • By entering the competition you agree to have your full name displayed on all our marketing channels as part of the winner announcement.
  • The sponsor of the fabulous prize is a paid up member of Agritourism South Africa.
  • The prize includes three nights accommodation at Platbakkies Farm Retreat in Namaqualand for 6 people with a free half-day farm tour. The same terms and conditions applicable to paying self-catering guests apply to prize winners. Meals are not included. Participation in farm activites have to be co-ordinated with farm owners.
  • Entrants must be over 18 years of age and resident of the Republic of South Africa.
  • Participants may enter a maximum of three photos per edition. If more than three photos are entered, the first three photos received will be considered for the competition.
  • Entries should portray the theme 'Farm Nostalgia'.
  • Photographers must provide a caption for the photo as well as their postal address and telephone numbers.
  • People on the photos must be identified (provide name and surname).
  • Only emailed entries will be accepted. The photos must not be bigger than 2 MB each, in JPG-format and not smaller than 15cm x 20cm.
  • The result of the competition will be decided by a panel of judges
  • Competition closes at midnight on 30 September 2018.
  • Winner will be announced on Friday, 5 October 2018.
  • If the prize winner does not respond to us within 7 days of the announcement, a replacement winner will be chosen by the judges.
  • Incomplete submission of details will render the entry null and void.
  • The prize is not transferable.
  • The prize must be redeemed within 1 year of the competition's closure date.
  • The judges decision is final and no correspondence will be entered into.

To enter this competition, send your photos toThis email address is being protected from spambots. You need JavaScript enabled to view it.


About Agritourism

Article written by  Sonia Mountford of Eategrity on Jacqui Taylor

Jacqui Taylor is intimately aware of the concerns and economic restraints in farming communities and amongst farmers, as she is the daughter of a retired farm manager, who lived and worked in farming areas. This is one of the primary driving forces behind her tenacious and energetic approach to improving the economic conditions of farmers and farming communities throughout Africa. She has a keen understanding that Agritourism is about creating destinations and not just focusing on the individual farms to promote sustainable tourism.

With her international marketing and media work experience (Atlanta / Cape Town Olympic Games bid), understanding and defining the travel destination and experiences offered by a farm and the formulation of marketing strategies and promotion is second nature to Jacqui.

Through her worldwide travel experience, while working with Meerlust Wines and the Orient Express Hotel Group, she has developed a wide and varied contact list of key players in the tourism and agricultural industry which is beneficial for marketing a successful Agritourism operation for both local and international (urban-based) tourists who seek an authentic farming experience in Africa.

Overcoming many challenges as a child; the loss of her brother at a young age and many eye corrective surgeries, she knows that life is not always easy and has worked hard to achieve her goals, but she also knows that self improvement and self determination is not always accessible to all.  Creation of opportunities for people who seek a better life is important to Jacqui and the promotion of responsible Agritourism in Africa is her passion.
With many farmers concerned about the effects of climate change, there is increasing interest in how to add value to their current farming operations.  Farmers ARE also interested in diversifying their risk by identifying opportunities to earn additional sources of revenue.  

AA works hard in bringing farmers and the farming experience to visitors, not only to educate visitors about farming, but also to showcase the positive change in farming communities.  AA supports these successes and acts as the link between farmer members and visitors (local and foreign).  

AA is not a booking web portal; its core focus is on farmers and farming.  We help all farmers identify possible Agritourism activities and services that farmers can offer on their farms, as well as help with building their brand by taking advantage of marketing and media activities.   Preventing rural out-migration by providing an opportunity for small and medium size farmers to improve their quality of life in Africa is a primary concern.

 

Agritourism South Africa is governed in accordance with the Nonprofit Organization Act, 1997 of South Africa as a Non-Profit Company with Members.

What is a constitution for a non profit organization?

A constitution for a nonprofit organization is very similar to the bylaws that govern the actions of its board of directors. Like bylaws, the constitution depicts the rules by which the entity will operate and the restrictions, powers, and duties of its officers and board members.


Registration Certificates and Documents

CERTIFICATION OF REGISTRATION OF NONPROFIT ORGANIZATION
NPO Certificate

CONSTITUION FOR ASSOCIATION OF AGRITOURISM SOUTH AFRICA (AASA)

MAIN OBJECTIVE

The AASA is a non-profit organization established to promote sustainable rural development in South Africa by creating an environment in which farmers and rural communities can coordinate and implement Agritourism campaigns that will contribute towards equitable resource distribution. Without limiting the general nature thereof, the Main Objective shall include:

1. Empower farmers and rural communities to collaborate to promote Agritourism and Agritourism routes;
2. Promoting Agritourism to national and international tourist with the aim of benefiting the rural economy;
3. Cultivating a sustainable Agritourism enviornment through liaison and co-operation with key stakeholders within the business environment, tourism bodies and government;
4. Providing access to valuable online training and vacilitating networking opportunities on Agritourism; and
5. Creating relevant and accessible Agritourism intelligence to support a viable network of Agritourism participants.

The full document can be download at the following link.

Responsible Tourism

MEMBERSHIP

Membership is open to anyone with an interest in Agritourism. This includes:

  • Farmers
  • Tour Operators
  • Tour Guides

Annual membership fees are applicable.

 WHAT DO WE OFFER OUR MEMBERS?

  • Liaison with stakeholders including tourism and agricultural organisations.
  • Marketing, Website Listing and Social Media Communication.  This includes the opportunity to tap into free visual footage which is filmed by a professional who has joined Agritourism.
  • Championing the development of the Agritourism sector in Africa. 
  • Communication with journalists about the benefits of Agritourism to farming communities and the financial benefits to farmers. 
  • Promoting Agritourism to national and international tourists with the aim of benefiting the farmers and rural communities. 
  • Participation in Exhibitions and Trade Shows.
  • Speaking at conferences to educate delegates on Agritourism.
  • Farmer members are assisted in unlocking the potential of Agritourism initiatives, thereby contributing to revenue generating opportunities.
  • ASA provides educational monthly newsletters with tourism news/opportunities to farmer members.

The following items are made available to farmer members:

  • All media articles written by British Guild and IFAJ journalist, Jacqui Taylor, on Agritourism.
  • Agritourism T-shirts
  • Listings on Agritourism website and Social Media
  • Video production 
Team members from AgriTourism South Africa who visit the farms of our members, will rate the farm according to our own grading system. This will offer potential visitors an objective view of the farm with a rating that can be compared between farms, according to the visitor’s requirements and expectations.

The 5 aspects that will be rated are:
  • Accommodation: will only be rated if accommodation is offered on the farm itself.
  • Safety: a big consideration in modern day South Africa. What measures are in place to make visitors feel safe during their visit to the farm.
  • Leisure activities: the number of leisure activities such as hiking, cycling, fishing, birding, swimming etc that visitors can enjoy on the farm, and the quality of these activities.
  • Farm activities: actual farm activities that visitors can observe or participate in.
  • Value for money: overall value relative to the cost involved to visit the farm.

The rating will be a value from 1 to 5 with the following reasons for a specific value:

Rating Explanation
circle1  Unacceptable. Did not meet expectations. Facilities and services are not acceptable. The facility or service  requires major improvements to bring this resort up to standard.
circle2  Basic quality. Definitely requires additional improvements to the facilities and services before reaching an  acceptable standard.
circle3  Good. A good and acceptable quality noted in the overall standard. Minor improvements may still be needed  to the facilities and services on offer.
circle4  Excellent. A very good quality in the overall standard. Almost no improvements are necessary to the facilities  and services on offer.
circle5  Outstanding. Brilliant quality where the farm has exceeded the expectations of the visitor by going beyond the  call of duty.


The date during which the grading was done will be indicated so that visitors can see how recent or relevant the rating is.

WHAT IS AGRITOURISM?

Agritourism is a growing international phenomenon. It is any tourist activity happening on a farm and linked to the farm's activities and attractions. This can include agricultural activities such as milking cows at the dairy, shearing wool, harvesting crops, culling herds, filing agricultural implements, tasting and buying farm produce. Using the farm's resources for game viewing, birding, biking, hiking, fishing, and all part of Agritourism. Boarding and lodging on the farm is a bonus and not a necessity.

An Agritourism farm must be a working farm. It offers farmers the opportunity to earn additional revenue with existing resources.

WHO IS AGRITOURISM AFRICA?

Agritourism Africa is the link between interested tourists and all the role players in Agritourism. It serves as an information hub highlighting tourism experience on farms across Africa, allowing local and international tourists to incorporate visits to these farms as part of their travel plans.

Agritourism Africa provides advice and guidance to its members, assist members with marketing and promotions, and represent Agritourism at governmental, tourism and organized agricultural institutions.

This is not a booking portal; our core focus is on farmers, farming and combining this with tourism.

This is the only Agritourism Association in Africa, building a strong and recognizable brand that stands for integrity.

WHO IS AGRITOURISM SOUTH AFRICA (NPO 175-957)

Agritourism South Africa is all of the above, but is managed as a Non-profit organization. We are there to assist and support the South African and African farmer.

Both entities are trademarked and copyright and information and support is for members only.

WHO CAN JOIN AGRITOURISM AFRICA?

Membership of Agritourism Africa is open to anyone with an interest in Agritourism. Any farmer or service provider who has a working farm that is tourism friendly. This includes:

  • Farmers
  • Tour Operators
  • Tour Guides
  • Agricultural service providers
  • Agribusinesses
  • Ambassador
  • Any private sector or industry body or individual institution with an interest and mandate to support development of Agritourism in South Africa and Africa.

Annual membership fees are applicable.

WHAT ARE THE BENEFITS TO MEMBERS OF AGRITOURISM AFRICA?

  • Liaison with stakeholders including tourism associations, agricultural organizations and government.
  • Pioneering and championing the development of the Agritourism sector in South Africa and Africa.
  • Information and guidance on all aspects of Agritourism.
  • Marketing, website listing and Social Media communication and campaigns (note: we are not a booking site).
  • Production of a promotional video. (T&C's apply)
  • Promoting Agritourism to national and international tourists with the aim of benefiting the farmers and rural communities.
  • Participation in Exhibitions and Trade Shows.
  • Speaking at conferences to educate delegates on Agritourism.
  • Research conducted on behalf of farmers with regards to Agritourism.
  • Assist members with establishing tourism accommodation on farms (such as camp sites).
  • Assist with enterprise development (such as innovative small-scale start-ups on the farm) operated by the labour force and co-experiences aimed at visiting tourists.
  • Educational monthly newsletter with tourism news and opportunities.
  • Accredited International Journalist who regularly writes and communicates with the media about our members and agritourism.

HOW TO JOIN?

Sign up for Membership.

It's quick and easy to create a listing on Agritourism Africa. Describe your farm and accommodation, add photos and submit - visit Become a Member to get started.

HOW CAN YOU, AS A TOURIST, BECOME INVOLVED?

Agritourism Africa provides local and international tourists with a information portal to farms in South Africa and Africa that offers some or other form of tourist activity or attraction. We are unique in that we are the only Agritourism Association in South Africa.

To find out more about our farms - visit Explore Agritourism



A MEMBER OF
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Videos for Members

Agritourism South Africa can produce a video of any member’s tourism activities as a further means to promote the member on all our digital platforms.

Who

Videos will be produced for AgriTourism by Johan Rothmann who joined our team in 2018 (see his profile on our website).

How

Filming will be done on location over a period of one to three days, depending on the nature of your operation. An extensive shoot will be planned with your input, to ensure that all your offerings and activities are covered in the video. With your permission, and where applicable, a drone can also be used to do aerial filming of your business.

A voice-over script will be compiled and applied to the video with an appropriate voice artist. Background music will also be included in the video to provide a professional promotional video.

Cost

The production of a video as described above is included in the benefits of paid-up AgriTourism members. You will only be responsible for the travel and accommodation expenses for Johan to get to your location and back to his office.
This includes accommodation and meals for 2 people for maximum 3 nights, plus travel expenses from Somerset West, Western Cape, (or closer should Johan be visiting you as part of a pre-arranged schedule) to your premises and back. Travel could be by air, rental cars, or Johan’s own vehicle at a rate of R2.50 per kilometer.

An exact costing will be provided before the filming starts.

Distribution

Editing all the bits and pieces into a professional video with a duration of 5 to 10 minutes will take approximately 10 business days after filming, and after Johan returned to his office. Once the video is completed and approved by AgriTourism, it will be published on all the AgriTourism digital channels. This include the website, Facebook, and Youtube. You will be informed when and where and are free to include links to the video in your own promotional material and social media.

Should your membership with AgriTourism ends for whatever reason, the video and links to the video will be removed from all AgriTourism’s digital channels.

Copyright

A subtle, digital watermark of AgriTourism will appear in a corner through-out the video. Copyright of the video belongs to LensTracks.co.za, the branding entity that Johan uses to produce his videos.
This means the video does not become your property, but it is available to you for as long as you are a paid-up member of AgriTourism.

You are free to negotiate different arrangements directly with Johan and LensTracks.co.za.

Contact

To discuss the production of your video, contact Johan directly:

This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: (021) 855-5159
Mobile: 084 580 4000

The main focus areas of Agritourism South Africa

  1. To create jobs;
  2. Help stop the migration of people to the major cities;
  3. Enhance community pride and rejuvenate regional culture;
  4. Enhance the quality of life of rural communities and create opportunities;
  5. To reduce the impact of seasonality on rural communities;
  6. To attract visitors to regional areas away from major cities to increase employment;
  7. To increase the income of our farming communities and
  8. To support our Agriculture industry.

Benefits for Emerging farmers:

  • Training and development opportunities, specifically around developing managerial skill and entrepreneurial spirit
  • Increase business linkage opportunities through Enterprise Supplier Development interventions
Benefits for Tourism Industry/Operators:

  • Contributing to the Responsible and Sustainable Tourism Mandate of the South African Tourism Industry
  • Increasing the chances of providing a more diversified portfolio of tourism products and services for tourists
  • Introducing tourist routes and increase in tourism flows into previously limited or untouched “rural destinations”
  • Promotion and positioning of these rural destinations to key tourism markets
  • Allowing for alternative tourist activities that could potentially fill a gap during traditionally off-peak business periods
  • Increasing the opportunity for local economic growth through international tourist interest e.g. volunteering programmes
Benefits for Local/Rural Communities:

  • Enhances the Community Based Tourism Mandate of the country
  • Contributes to the revitalisation of local/community facilities, amenities and service provisions for both residents and tourists
  • Will result in additional revenue generating opportunities as the flow of tourists increase i.e. enhanced business/service opportunities for local businesses from tourists
  • Natural contribution to the diversification and strengthening of the local economy through job and income creation as a result of increased tourist flow
  • Will showcase and promote the on-going use of local agricultural products and services from a business linkage point of view e.g. local tourist accommodation and restaurants procure fresh produce from local farmers
  • Helps preserve and revitalize local heritage and traditions e.g. arts and craft
  • Simultaneously increases the ability to protect local landscapes and natural environments for tourists and residents thus contributing to Responsible Tourism
Benefits for Corporates:

  • Training – if they invest in training, they can claim back from the skills development levy
  • Addresses CSI mandates, e.g. gender
NPO Certificate Agritourism South Africa

WWF south african tourism Wildlife Ranching South Africa