Application Form - Tour Operators

Tour Operators – why should you join Agritourism South Africa?

Becoming a member of the Association of Agritourism South Africa has several benefits:

The Benefits to members are:
  • ASA champions the development of the Agritourism sector in South Africa.
  • ASA has developed a strong and recognisable umbrella brand.
  • ASA liaises with stakeholders, including tourism and agricultural bodies, and government.
  • ASA assists farmer members with their marketing, including social media campaigns.
  • Farmer members can post directly to the Agritourism South Africa Facebook site – Agritourism Africa
  • Members receive a Website listing (ASA is not a booking site) with photographs.
  • AA speaks at many conferences to educate delegates on Agritourism.
  • Farmer members are assisted in unlocking the potential of Agritourism initiatives, thereby contributing to revenue generating opportunities
  • ASA represents farmer members at trade shows.
  • ASA communicates frequently with journalists about members.
  • ASA provides Educational monthly newsletters with tourism news/opportunities to  members.
Benefits for Tourism Industry/Operators
  • Contributing to the Responsible and Sustainable Tourism Mandate of the South African Tourism Industry.
  • Increasing the chances of providing a more diversified portfolio of tourism products and services for tourists.
  • Introducing tourist routes and increase in tourism flows into previously limited or untouched “rural destinations”.
  • Promotion and positioning of these rural destinations to key tourism markets
  • Allowing for alternative tourist activities that could potentially fill a gap during traditionally off-peak business periods.
  • Increasing the opportunity for localeconomic growth through international tourist interest e.g. volunteering programmes

Helpful information

Farm seasons differ from farm to farm depending on the type of farming in the geographical area.  We have developed the website, so the tourism industry can directly contact the farmer to find out what months are best for Agritourism bookings.  We are the only professional body in South Africa that focuses on farmers and their tourism ctivities.  We are not a booking site, but believe passionately in creating a healthy rural economy in South Africa.

What should Tour Operators do?

  1. Most farmers are reluctant to accept more than 10 visitors at any one time.  This is because, on working farms, there has to be control over the group, as in most cases heavy machinery is at work.  Safety of visitors, particularly children, is a concern for the farmer.
  2. Once a package has been selected and the date and time confirmed, the farmer will ask for pre-payment.
  3. On arrival, please park the cars/busses on the field area which the farmer has marked out.
  4. Upon arrival, the tour leader must go to the reception office. The farmer will then welcome you and take you to the area where the tour will be conducted.
Different types of Agritourism:
  1. Study tours for technical training and education of foreign farmers.
  2. Farm families
  3. Pre-packaged tours
  4. Agricultural education and training study tours
  5. Students on study tours and/or on-farm trainees
  6. Scenic attractions
  7. Cultural centres
  8. Country homes, barns, mills, etc.
  9. Pick-your own farms
  10. Bus tour groups
  11. School children.
  12. Senior citizens
  13. Hunters
  14. Hikers
  15. Bird-watchers
  16. Gardeners
  17. Botanists
  18. Cyclists
  19. Farm stay visitors
  20. Sunday drivers
  21. Wine-enthusiasts
  22. Photographers
  23. 4 x 4 drivers
Tour Operators and farmers
  1. Be innovative
  2. Have a Quality product
  3. Be Consist
  4. Be Unique
  5. Be Friendly
  6. Be Patient
  7. Be Flexible and adaptable – a farm environment is not perfect – there are weather and other uncontrollable factors, that the farmer cannot predict.
The One-off joining fee is R500

Membership Fee: R1750 per annum

Please provide a minimum of 7 images. One of the images will be used for the header the rest are for the gallery. Click here for an example. Please send large images (minimum 1200px wide, 72dpi)

Banking Details:
Agritourism Africa
First National Bank
Business Cheque
Account Number: 62652522931
Branch: Business Online
Branch code: 250655

Please send proof of payment to: elzett@agritourismsouthafrica.com



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