The Team

Jacqui Taylor - Founder & Managing Director


A marketing and communication professional with 30 years’ experience working in the Tourism and Agriculture industries. Have worked in NPO and Community Development Project environments in both the Agricultural and Tourism fields. Passionate about Agriculture, Conservation, Transformation and Sustainable Tourism.

Guy Baxter - Chairperson

Highly qualified, the Founder and CEO of a start-up manufacturing ready-to-use therapeutic food (RUTF). He has built a world class manufacturing facility in Cape Town (ZAR150m investment) while creating 45 new permanent full-time jobs. His company is accredited by major humanitarian aid agencies (UNICEF, WFP, MSF, ICRC etc.)

Andre van Pletsen - Farmer Liaison

Business Director for Farmers and Corporates and has a wealth of experience in this field...

Dr Johan Hattingh - Tourism

Johann Hattingh is a Director. He previously served on the boards of the Free State Gambling and Racing Board, Anglo-Boer War Museum Board, Free State Tourism Business Council and the Executive Board of Mangaung Tourism. He was also a member of the Review committee of the Free State Provincial Growth and Development Strategy and the receiver of the Vice-Chancellor's excellence award for community engagement in 2011 at the CUT (CENTRAL UNIVERSITY OF TECHNOLOGY).

Christelle van Zyl

Christelle van Zyl is busy with her thesis on agri-tourism through the NWU - Potchefstroom Campus and will only be completing her degree next year. she grew up on a farm in the Free State which makes her very passionate about farmers and agri-tourism. Currently she is a full-time student busy with her masters degree in Tourism Management, focusing on agri-tourism in South Africa and recently started as a marketing assistant at Travel&Sport in Stellenbosch.

Judi Groenewald

Judi is assisting the team with both the Tourism Portfolio and with the Farmers Liaison in the Gauteng, Mpumalanga and Limpopo regions.

Nivashnee Naidoo – Human Capital Development: Training & Development , Capacity Building, & Recruitment

Nivashnee is a high performing executive with more than 17 years of management and leadership experience, in the areas of operations, business development, change management/organisational development, project/programme management, responsible business operations, training & capacity building and quality assurance.

Johan Rothmann - Farmer Liaison & Videographer

Johan grew up on a farm near Balfour in Mpumalanga.

Always attracted to new technology, Johan started his career as a computer operator at the SABC a year before South Africa had its first television broadcast in 1976. When personal computers arrived on the global scene, Johan saw the opportunity and in 1981 founded Properdata that specialised in the development of agricultural applications. The company was very successful and had the majority share of farmers using its software all over South Africa.

Camilla Dias - Margie Gibb Webdesign

Web Maintenance and Social Media

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