Jacqui Taylor - Founder & Managing Director

Jacqui Taylor is passionate about marketing & communications with over 30 years’ experience working in the Tourism and Agriculture industries, both nationally and internationally. Worked in NPO and Community Development Project environments in both the Agricultural and Tourism fields.  Passionate about Agriculture, Conservation, Transformation and Sustainable Tourism. Succeeded in developing and implementing domestic and international marketing and communication strategies for a number of South African brands.  Engaged successfully with a broad range of local and international media, guests and suppliers.  Focus is now on Agritourism South Africa and Agritourism Africa initiatives. Member of the British Guild of Agricultural Journalists, the International Federation of Agricultural Journalists and Fellow of the Royal Geographical Society.  Member of Vinpro, National Science & Technology Forum, National Agricultural Marketing Council, Agri SA, AGBIZ, National Food Security Forum and Wildlife Ranching South Africa.


WORK EXPERIENCE

 

Founder & Managing Director, Association Of Agritourism
South Africa Npo 175-957 And Agritourism Africa (Pty) Ltd.
Also Agricultural Journalist

Sept 2016 –
The concept is the creation of an Information hub highlighting tourism farm experiences across the country, thereby allowing tourists (local and foreign) to incorporate visits to farms as part of their travel plans.
For information visit www.agritourismsouthafrica.com.

MEERLUST ESTATE
Sales, Marketing and Communications Director

AFRICAN COLLECTION OF ORIENT-EXPRESS HOTELS
Marketing and Public Relations Director

CAPE METROPOLITAN TOURISM
Marketing Destination Manager

CAPE TOWN 2004 OLYMPIC BID COMPANY & ATLANTA OLYMPIC GAMES
Marketing Director

THE GREATER DURBAN MARKETING AUTHORITY
Senior Destination Manager, Communications & Marketing

VOLUNTEER / COMMUNITY SERVICE

WORLD CUP PENTATHLON 1996 – responsible for liaison between Russian pentathlon team and the Cape Town Olympic Bid

RUGBY WORLD CUP 1995 – responsible for liaison between GDMA and the organizers of the Durban matches

CANADIAN NATIONAL MOUNTAIN BIKING CHAMPIONSHIPS 1996 – event coordinator

ATLANTA OLYMPIC ORGANISING COMMITTEE (ACOG) 1996 – marketing and sponsorship coordinator

 

PERSONAL INFORMATION
PERSONAL
Date of Birth: 12 January 1965
Citizenship: British/South African
Languages: English and Afrikaans

EDUCATION AND TRAINING
Matric Certificate 1982
Cape Technikon Journalism Diploma 1984
Damelin Public Relations Diploma 1993
Institute of Marketing Management (UK)
Cape Wine Academy (Preliminary & Certificate) 2002
Cape Wine Academy (Wines of The World) 2002
University of Stellenbosch Wine Management Post Graduate Diploma 2004
Quirk/University of Stellenbosch Digital Marketing course 2012
Quirk Analytics course 2013
Quirk Writing for Digital course 2013
London School of Journalism Feature Writing Course 2014

STRENGTHS (as per Belbin analysis – report available on request)

Passion for life - Dynamic and highly motivated
Strong leadership skills
Results orientated
Dedicated and loyal
Community orientated

INTERESTS

Agriculture, Human Rights, Nature, Sport, Conservation, Olympics (summer and winter), Travelling and Writing

REFERENCES:

Ms Simi Siwisa, Stratvest (+27) 82 385 9083

Mr Guy Baxter, Chairperson, Agritourism South Africa (+27)82 653 8669

Dr Brylyne Chitsunge, Pan African Food Ambassador (+27)79 038 8786

Hannes Myburgh, Owner, MEERLUST ESTATE (+27) 21 843 3587

Sonia Mountford, Owner, EATegrity (+27) 78 455 8709

 

 

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vinpro south african tourism Wildlife Ranching South Africa