Jacqui has over 30 years of experience in the Tourism and Agriculture industries, both nationally and internationally.
She is passionate about marketing & communications and worked in NPO and Community Development Project environments in both Agricultural and Tourism fields.
She started her career in Communications and Marketing, but her true passion lies with Agriculture, Conservation, Transformation and Sustainable Tourism and therefore she succeeded in developing and implementing domestic and international marketing and communication strategies for a number of South African brands. Engaged successfully with a broad range of local and international media, guests and suppliers.
Her main focus is now on Agritourism South Africa and Agritourism Africa initiatives.
She is a member of the British Guild of Agricultural Journalists, the International Federation of Agricultural Journalists and Fellow of the Royal Geographical Society. Member of Vinpro, National Science & Technology Forum, National Agricultural Marketing Council, Agri SA, AGBIZ, National Food Security Forum and Wildlife Ranching South Africa.
The idea started a long time ago, but only took shape in 2016 when both the Association of Agritourism South Africa NPO 175-957 and Agritourism Africa (Pty) Ltd was established. The concept is the creation of an Information hub highlighting tourism farm experiences across the country, thereby allowing (local and foreign) to incorporate visits to farms as part of their travel plans.For more information visit www.agritourismsouthafrica.com